Set up Customer Search Rules to seamlessly synchronize customer information between HubSpot and Microsoft Business Central, ensuring data consistency and avoiding duplicate entries. The integration actively searches for customers based on your defined parameters; if a match is found, that record is used; otherwise, a new customer profile is created to maintain a comprehensive database.

1.1 Company Matching Criteria

You can configure company matching criteria by selecting a field in HubSpot (e.g., Company Name, Email) corresponding to the chosen Microsoft Business Central field. This ensures both platforms refer to the same company data when syncing information, maintaining consistency across systems.

1.2 Enable Primary Contact Sync

This feature is essential for businesses dealing directly with consumers, allowing the seamless addition of individual contacts from HubSpot to Microsoft Business Central as customers when there's no associated company. Therefore, if this is the case, check “Enable Primary Contact Sync.” From the "HubSpot Contact Identifier" dropdown menu, select the HubSpot field that uniquely identifies your contacts, such as person name and email.

From the "Microsoft Business Central Contact Field" dropdown menu, select the corresponding field in Microsoft Business Central that should be used to match and identify the same contact. This should also be a unique identifier like an email address or customer number in Microsoft Business Central. Click "Next."