Introduction to HubSpot integrations

In today’s fast-paced business world, marketing and sales teams need to work in tandem to succeed in the B2B space. HubSpot is a tool that has become increasingly popular for streamlining marketing and sales processes.

HubSpot is an inbound marketing and sales platform that helps businesses increase traffic, conversions, and sales. B2B companies widely use it for marketing automation, email campaigns, CRM, website management, and other activities. Fortunately, HubSpot account integrates with a wide range of third-party applications and services and the company's existing tech stack, which makes it easier for businesses to get the most out of the platform.

This blog post explores the best ways to get the most out of HubSpot CRM integrations for B2B businesses. It covers why it's essential to choose the right integrations and tools and how to evaluate the value of each integration. It provides actionable advice on successfully implementing and managing HubSpot's integrations.

Why do B2B companies need to go for HubSpot integrations?

As a B2B company, you're always looking for ways to streamline your operations and improve your bottom line. One way to do this is by integrating HubSpot, a popular customer relationship management (CRM) platform, with your other tools and services. There are a variety of integrations available for HubSpot, but in this blog, we'll be discussing the top HubSpot integrations for B2B.

Integration for sales team:

LinkedIn Sales Navigator IntegrationLinkedIn is a valuable tool for B2B sales and marketing, and the LinkedIn Sales Navigator integration with HubSpot can help you leverage it even more effectively. The integration allows you to see LinkedIn Sales Navigator data right within HubSpot, allowing you to identify and target potential customers quickly.

Gmail: There are two options available for integrating Gmail with HubSpot, depending on your preferred approach. Option 1 allows you to send your daily and sales emails directly from within HubSpot, while option 2 allows you to maintain records of emails sent via Gmail within HubSpot.

Both methods come with features such as built-in open tracking, sequences, meeting links, templates, and scheduled sending, which provide your sales team with a competitive advantage and a bird's-eye view of all prospect and customer activities.

1. Calendly: If you choose not to use HubSpot's meeting scheduling tool, you can seamlessly integrate Calendly with HubSpot. This allows you to schedule sales calls and onboarding sessions using your Calendly links and have the contacts and any requested information automatically sent to HubSpot for easy contact management and future reference.

1. DocuSign Integration: DocuSign is a popular e-signature platform that allows you to send and sign documents electronically quickly. Integrating DocuSign with HubSpot can help you streamline your sales and contracting processes, enabling you to send and receive contracts from within HubSpot.

Website integrations:

Wordpress: You can integrate HubSpot with your WordPress site, even if you're not using the HubSpot CMS. Integration with HubSpot offers an instant upgrade to your website, with access to HubSpot forms, live chat, email automation, and built-in analytics.

Google search console: This useful integration provides additional information on where your content is featured in Google's search results and how frequently search visitors are engaging with your site when it appears on search result pages.

Integration for Ads:

Facebook Ads: Integrate your ad campaigns and analytics with HubSpot for comprehensive data management and linking. Keep track of your best-performing ads and associate them with HubSpot campaigns for convenient data management and reporting.

LinkedIn Ads with HubSpot: Easily generate LinkedIn ads using highly segmented lists that automatically sync with LinkedIn and enable simple ROI reporting.

Google Ads: Using Google Ads in HubSpot, you can create highly targeted audiences based on customer engagements and accurately report on the ROI of your campaigns. You can also obtain detailed reports on the success of your keywords and ensure a consistent message across all your efforts.

Communication Integrations:

Slack Integration: Slack is a famous team communication tool, and integrating it with HubSpot can help you stay organised and communicate more effectively. With the Slack integration, you can get notifications for new leads, deals, and other essential events in HubSpot, allowing you to take action quickly and collaborate with your team.

MailChimp: Effortlessly synchronize data between HubSpot and Mailchimp to align your sales and marketing endeavours. Contacts generated through HubSpot can be subscribed to Mailchimp lists, and vice versa for HubSpot CRM.

Event integration:

Eventbrite: Convert new registrants into contacts in HubSpot and segment them based on their event activity to enhance engagement and visibility. Automatically trigger workflows and send relevant and timely emails.

Zoom Integration: Zoom has become an essential tool for remote work, and integrating it with HubSpot can help you easily schedule and manage virtual meetings. With the Zoom integration, you can easily plan and join discussions from within HubSpot, making it easier to stay on top of your schedule.

eCommerce Integrations:

Amazon Seller Central Integration: Amazon Seller Central is a popular e-commerce platform that can integrate with HubSpot to streamline your sales and customer service processes. With the Amazon Seller Central integration, you can automatically create HubSpot contacts for Amazon customers, track customer orders, and manage customer service inquiries.

Stripe Integration: Stripe is a popular payment processing platform that can help you accept online payments from your customers. Integrating Stripe with HubSpot can help you streamline your payment processes, allowing you to create HubSpot deals and customer records for new charges automatically.

WooCommerce: Sync WooCommerce users, orders, and products to HubSpot in real-time automatically. This includes abandoned carts, allowing you to send relevant email notifications that include the products customers are interested in. The integration also supports active lists, which can automatically segment your users. You can access a comprehensive view of your eCommerce activity through the reporting dashboard as well.

Shopify: This integration enables you to link your Shopify store with HubSpot, analyze store data, automatically synchronize contacts, products, and orders, and segment contacts for eCommerce campaigns that run on autopilot.

Integration for operations:

Trello: Integrate HubSpot workflows seamlessly with Trello to streamline project management, promote team collaboration, and keep your reps focused. Create new Trello cards automatically and populate them with relevant information using workflow actions.

ClickUp: Once the integration is set up, you can create tasks and track progress in ClickUp, while automatically syncing data to HubSpot for easy contact management and reporting. You can also automate actions in HubSpot, such as sending emails or updating contact properties, based on triggers in ClickUp.

Finance Integrations:

Xero/Quickbooks: With Data Sync, you can continue reporting and contact management even after closing a deal. Syncing Xero/Quickbooks contacts is easy and eliminates manual data entry or messy, time-consuming imports. This integration offers two-way and historical syncing with HubSpot, as well as out-of-the-box field mapping for seamless data management.

Visma e-conomic Integration: Visma e-conomic is a popular accounting software used by many businesses. Integrating it with HubSpot can help you streamline your sales and financial processes. With the Visma e-conomic integration, you can automatically create invoices, update customer records, and track payments in HubSpot.

Fortnox Integration: Fortnox is another popular accounting software that integrates with HubSpot to streamline your financial processes. With the Fortnox integration, you can automatically sync invoices, payments, and customer records between the two platforms, allowing you to manage your finances more efficiently.

Microsoft 365 Business Central Integration: Microsoft 365 Business Central is an all-in-one business management solution that integrates with HubSpot to streamline your sales, marketing, and financial processes. With the Microsoft 365 Business Central integration, you can sync data between the two platforms, allowing you to manage your operations more effectively.

Read more: Top FAQs on CRM - Accounting integration

Customer service integrations:

SurveyMonkey: With survey data that automatically syncs with HubSpot, you can monitor sentiment and take action accordingly. Use this data to trigger workflows that segment your contacts and help you personalize your content and messages. By doing so, you can improve engagement and build stronger relationships with your audience.

Typeform: With Typeform and Typeform's Video Ask integration, you can send survey, form, and quiz submissions directly to HubSpot. This integration also tracks UTM parameters, enabling you to attribute your leads and track sources accurately. With this feature, you can gain valuable insights into your audience and use the information to optimize your marketing efforts for better results.

Jotform: JotForm seamlessly integrates with HubSpot, allowing you to easily transfer JotForm form submissions to HubSpot. With this integration, you can automate your lead generation and management processes, saving time and effort. You can also use the data collected from JotForm to personalize your communication and improve your relationship with your audience.

Inventory management system integrations:

Katana Integration: Katana is a manufacturing and inventory management software that integrates with HubSpot to streamline your sales and production processes. With the Katana integration, you can automatically create HubSpot contacts for new customers, track sales orders, and manage your production processes more efficiently.

inFlow Integration: inFlow is another inventory management software that integrates with HubSpot to streamline your sales and inventory processes. With the inFlow integration, you can automatically create HubSpot contacts for new customers, track sales orders, and manage your inventory levels more effectively.

Orderhive Integration: Orderhive is a popular order and inventory management software that integrates with HubSpot to streamline your sales and fulfilment processes. With the Orderhive integration, you can automatically create HubSpot contacts for new customers, track sales orders, and manage your order fulfilment processes more efficiently.

Other Integrations:

Zapier Integration: Zapier is a powerful tool that allows you to automate workflows between different apps and services. Integrating it with HubSpot can help you save time and streamline your processes. With the Zapier integration, you can create custom workflows that automate tasks like lead generation, data syncing, and more.

Salesforce Integration: Salesforce is one of the most popular CRMs on the market, and integrating it with HubSpot can help you streamline your sales and marketing efforts. With this integration, you can easily sync data between the two platforms, tracking leads, opportunities, and customers in both systems.

Google Analytics Integration: Google Analytics is a powerful web analytics tool that can help you track website traffic and engagement. Integrating Google Analytics with HubSpot can give you deeper insights into how your website and marketing campaigns perform, allowing you to optimise your efforts for maximum impact.

In conclusion, integrating HubSpot with other tools and services can help you streamline your B2B operations and improve your bottom line. The integrations mentioned above are some of the top ones worth considering if you're looking to get the most out of HubSpot. You can improve your sales and marketing efforts by leveraging these integrations, streamlining your workflows, and communicating more effectively with your team and customers.

If you want to integrate your business apps with HubSpot app, consider choosing Cloudify as your integration partner for HubSpot CRM integration services. At Cloudify, we specialise in creating custom integrations that help businesses streamline their operations, improve their sales and marketing efforts, and gain deeper insights into customer interactions.

With our experience in HubSpot integrations for B2B marketers and our commitment to customer success, we can help you achieve your integration goals with the best HubSpot integrations and take your business to the next level. Our team of expert developers will work closely with you to understand your unique needs and create a custom integration that fits your business perfectly.

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So if you're ready to streamline your operations, improve your sales and marketing efforts, and gain deeper insights into your customer interactions with HubSpot, choose Cloudify, the HubSpot custom integration accredited expert. Contact us today to learn more about how we can help you achieve your integration goals.