Managing customer relationships can be challenging for businesses as they grow and expand. To streamline the process, Customer Relationship Management (CRM) tools like HubSpot are used. Integrating it with third-party SaaS apps can unlock even more potential for businesses. In this pillar page, we will explore the benefits and features of integrating HubSpot CRM with third-party SaaS apps and how it can help businesses unlock their maximum potential.

What is HubSpot CRM?

HubSpot CRM is a cloud-based CRM tool that helps businesses to manage their customer relationships more effectively. It includes features such as contact management, sales automation, marketing automation, and analytics. Businesses can use it to manage customer data and interactions, monitor their sales pipeline, and analyze their marketing efforts.

Benefits of integrating HubSpot CRM with third-party SaaS apps

Integrating HubSpot CRM with third-party SaaS apps can bring various benefits to businesses:

Streamlined workflows: Integrating HubSpot CRM with third-party SaaS apps can automate manual processes and streamline workflows. For example, if you use a third-party app for email marketing, integrating it with HubSpot CRM can automatically add new contacts to your email list.

Improved data accuracy: With automated data entry, there is less chance of human error, and data is automatically updated across all systems, helping to improve data accuracy.

Better customer insights: Integrating HubSpot CRM with third-party SaaS apps can provide businesses with better customer insights by combining data from multiple sources. It can help businesses to understand their customers better, personalize their marketing and sales efforts and provide better customer service.

Increased efficiency: Integrating HubSpot CRM with third-party SaaS apps can increase efficiency by reducing the need to switch between multiple systems. With all data in one place, businesses can save time and focus on more important tasks.

Who can use these integrations?

Integrations are useful tools that can benefit businesses of all sizes and industries. Regardless of the type of company, such as startups, SMBs, or enterprise businesses, there are integrations available for various purposes, including advertising, analytics, and content.

For software-selling companies like HubSpot, integrations serve a dual purpose. Not only do they use integrations internally for their software, but they also offer them to their customers. This is because their software may not include every feature or function that their customers require for their business operations. By providing integrations, customers can access the required features or functions while still using the software.

To illustrate, without an integration or connector cable, a laptop would be unable to communicate with a TV, making it impossible to watch Friends on a larger screen. The integration, or cable, provides added functionality, enabling users to watch the show on TV.

Features of integrating HubSpot CRM with third-party SaaS apps

Integrating HubSpot CRM with third-party SaaS apps comes with many features that can benefit businesses:

Two-way data sync:

Integrating HubSpot CRM with third-party SaaS apps often includes two-way data sync. This means that data entered into one system is automatically updated in the other system, ensuring that all data is up-to-date and accurate.

Customisable integrations:

Integrating HubSpot CRM with third-party SaaS apps is highly customizable, allowing businesses to tailor the integration to their specific needs. It means that businesses can choose which data to sync between systems and how it is synced.

Real-time updates:

Integrating HubSpot CRM with third-party SaaS apps often includes real-time updates. This means that data is synced between systems in real-time, ensuring that all data is up-to-date at all times.

Automated workflows:

Integrating HubSpot CRM with third-party SaaS apps often includes automated workflows. It means that businesses can automate manual processes, such as adding new contacts to a mailing list, reducing the need for manual data entry.

How to integrate HubSpot CRM with third-party SaaS apps

Integrating HubSpot CRM with third-party SaaS apps requires some steps to be followed. Here are some of them:

Choose the third-party SaaS app: First, choose the third-party SaaS app that you want to integrate with HubSpot CRM.

Enable the integration: Next, enable the integration by following the instructions provided by the third-party SaaS app.

Customise the integration: After enabling the integration, customise it to your specific needs, choosing which data to sync between systems and how it is synced.

Test the integration: Finally, test the integration to ensure that it is working correctly and that all data is synced as expected.

Here are some popular integrations:

To help you explore your integration options, we have categorized the following integrations according to business needs. While many of these integrations can serve multiple purposes, we have grouped them under the categories where they excel.

It is worth noting that this is not an exhaustive list, as there are hundreds of integrations available for businesses to choose from as their needs evolve.

The integrations listed below are those that can be connected with HubSpot, although they may also work with other software. Most of these integrations are compatible with numerous programs beyond HubSpot.

Let's dive in and explore.

Advertising integrations:

Integrations for advertising enable businesses to market their products or services to their target audience effectively. These integrations provide valuable data regarding the success of your ads and the leads generated from them. This information is automatically added to your HubSpot CRM, allowing you to gain insights into your audience and nurture them into becoming customers.

Accounting system integrations:

Account-based marketing (ABM) integrations allow businesses to utilize their account and audience data to personalise messaging, calls-to-action (CTAs), and marketing strategies. This approach helps to close deals and attract potential customers by tailoring the marketing efforts to their specific needs and preferences.

Hubspot-Visma e-conomic integration

HubSpot - Fortnox integration

HubSpot - MSBC integration

HubSpot - ZohoInvoice integration

Analytics integrations:

Integrations for analytics enable businesses to measure their success across multiple platforms. This allows for a comprehensive analysis of data in different ways, ensuring all information is well-organized within HubSpot for easy review by the team. By utilizing these integrations, businesses can gain insights into which marketing efforts are successful and which ones require modification.

Connector integrations:

By integrating connectors like Zapier with HubSpot, businesses can streamline their processes and eliminate the need for manual data entry. This integration allows for a wide range of automation possibilities, such as creating new contacts in HubSpot when a new customer is added in another app, or adding new tasks in HubSpot when a form is filled out on another platform. Overall, the integration between HubSpot and Zapier provides businesses with a more efficient and seamless way to manage their data and workflows.

Content integrations:

Integrations for content with HubSpot allow businesses to manage their content more effectively by centralizing it within a single platform. These integrations enable businesses to streamline their content creation and publishing processes, as well as track the performance of their content. By integrating content tools with HubSpot, businesses can also personalize their content for different audience segments and automate email campaigns based on their behaviour. Overall, content integrations with HubSpot provide businesses with a more efficient way to manage their content marketing efforts and improve their overall ROI.

Customer success integrations:

Integrations for customer success with HubSpot enable businesses to provide a better customer experience and improve retention rates. These integrations allow businesses to manage customer interactions and track their progress through the sales funnel, as well as provide personalised support and resources. By integrating customer success tools with HubSpot, businesses can also automate tasks such as sending follow-up emails, tracking customer feedback, and monitoring social media interactions. Overall, customer success integrations with HubSpot provide businesses with a more effective way to manage customer relationships and improve overall satisfaction.

E-commerce integrations:

Integrations for e-commerce with HubSpot allow businesses to seamlessly integrate their online store with their marketing and sales efforts. These integrations enable businesses to create targeted campaigns and personalised content based on customer behaviour and purchase history, as well as automate processes such as order tracking and abandoned cart recovery. By integrating e-commerce tools with HubSpot, businesses can also gain insights into customer behaviour and improve their overall online shopping experience. Overall, e-commerce integrations with HubSpot provide businesses with a more efficient and effective way to manage their online store and improve their ROI.

Email integrations:

Integrations for email with HubSpot enable businesses to create and send targeted email campaigns, track email opens and clicks, and automate follow-up actions based on customer behaviour. These integrations allow businesses to streamline their email marketing efforts and personalize their messaging to specific segments of their audience. By integrating email tools with HubSpot, businesses can also access detailed analytics to measure the success of their campaigns and adjust their strategy accordingly. Overall, email integrations with HubSpot provide businesses with a more efficient way to manage their email marketing efforts and increase engagement with their audience.

Lead generation integrations:

Integrations for lead generation with HubSpot allow businesses to capture, track, and manage leads seamlessly. These integrations enable businesses to create landing pages, forms, and pop-ups that can capture lead information and automatically add it to their HubSpot CRM. By integrating lead generation tools with HubSpot, businesses can also automate lead nurturing processes and trigger follow-up actions based on customer behaviour. Additionally, these integrations provide businesses with detailed analytics to measure the success of their lead-generation efforts and adjust their strategy accordingly. Overall, lead generation integrations with HubSpot provide businesses with a more efficient and effective way to manage their lead pipeline and convert prospects into customers.

Sales integrations:

Sales integrations with HubSpot help businesses manage their sales pipeline more effectively. These integrations enable sales teams to easily access customer information, track deals, and automate sales processes within their HubSpot CRM. By integrating sales tools with HubSpot, businesses can also gain insights into customer behaviour and preferences, enabling them to tailor their sales approach and close deals more efficiently. These integrations can also help businesses optimize their sales processes by providing analytics on sales performance and identifying areas for improvement. Overall, sales integrations with HubSpot provide businesses with the tools they need to streamline their sales operations and improve their bottom line.

Social media integrations:

Social media integrations with HubSpot allow businesses to easily manage their social media presence and track social media interactions within their HubSpot CRM. With these integrations, businesses can publish social media posts, monitor social media activity, and engage with their followers directly from HubSpot. By integrating social media tools with HubSpot, businesses can also track social media interactions and use this data to inform their marketing and sales strategies. These integrations can help businesses build and maintain strong social media relationships with their customers and ultimately drive more traffic and sales to their websites. Overall, social media integrations with HubSpot provide businesses with the tools they need to effectively manage their social media presence and engage with their audience.

See how we helped our clients integrate HubSpot with their business: Amalie | Gemini

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In conclusion, integrating HubSpot CRM with third-party SaaS apps can bring numerous benefits to businesses. From streamlining workflows and improving data accuracy to providing better customer insights and increasing efficiency, the features of integrating HubSpot CRM with third-party SaaS apps can help businesses unlock their maximum potential. By following the steps to integrate HubSpot CRM with a third-party SaaS app, businesses can take advantage of the benefits and features of this powerful tool and improve their customer relationship management.

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