AI
Selskaber Mailbox — AI Email Assistant
selskaber@pensionsraadgiverne.dk · handled automatically, marked in Outlook
Data Dictionary · Flow overview

How the AI assistant handles each type of email

The assistant reads every new email that arrives in the Selskaber inbox, works out what it is about, performs the matching work in HubSpot, and marks the email with a category in Outlook — so the team can see at a glance what happened to it, and whether anything still needs a person.

PensionsRådgiverne · prepared by Cloudify · July 2026 · terms with a dotted underline have explanations

1 · ArrivesA new email lands in the Selskaber inbox
›
2 · ReadsThe assistant reads the whole email, not just the subject line
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3 · IdentifiesFinds the customer's deal from the CPR, name or sender
›
4 · ActsCreates the task, moves the deal, or files the email
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5 · MarksApplies the category in Outlook

The categories you will see in Outlook

Every email the assistant handles gets one of these three categories. They are the quickest way to see the outcome. The assistant adds its category — any category the team has already put on an email is kept.

Grøn kategori

Handled. The assistant completed its work — the email is on the customer's deal, and any task or stage change has been made. Nothing is needed from the team.

Gul kategori

Filed for awareness. Used for agreement copies and fripolice notices — the email and its documents are filed on the customer's deal so the team can review them when relevant.

Kræver manuel gennemgang

A person is needed. The assistant deliberately stopped — the email asks something of the team, is unclear, or the customer could not be identified with certainty. Nothing was changed in HubSpot.

Note on colours: “Kræver manuel gennemgang” is its own orange category, created specifically for the assistant. It is deliberately not the team's existing “Rød kategori”, so the assistant can never be confused with a label someone has set by hand.

How the assistant identifies the customer

Emails from providers (Nordea Pension, Velliv, AP Pension …) come from the provider's own address, so the customer has to be found from the content of the email. The assistant tries three ways, in this order:

1

Full CPR number

If the email contains a complete CPR number (e.g. 070872-2332), the assistant looks up the deal with exactly that CPR.

2

Birth date + name

If the CPR is only partly shown (e.g. 100976-XXXX), it finds the deals with that birth date and requires the customer's name to match exactly one of them.

3

The sender's address

Only for fortrydelse emails written by the customer themselves: the sender's email address is matched to a contact in HubSpot and their deal.

The fail-safe rule: if these do not produce exactly one certain match, the assistant changes nothing in HubSpot. The email is marked Kræver manuel gennemgang and an internal alert is raised so the case can be handled and the email re-run afterwards. It never chooses between two possible customers.

On every recognised email: the email itself is attached to the customer's deal and contact in HubSpot, so the history is visible on the customer's own records instead of only under the provider's contact. Any PDF attachments are also saved in the shared policy-document folder.

The flows — what happens for each type of email

One card per type. The grey row on each card shows what these emails typically look like in the inbox.

Flow 1

Afvisning — a company rejects a transfer

Grøn kategori
NP
Nordea Pension, Velliv, … · typical senders
“Anmodning om overførsel afvist – kundenr. 105574O” · “Afvist overførsel”
  1. Reads the rejection and matches it to one of the 7 known reasons (table below).
  2. Finds the customer's deal and attaches the email to the deal and contact.
  3. Checks whether an open task already exists for this deal in that reason's queue — if it does, no second task is created (the email is still filed and marked green).
  4. Creates a To-Do task in the matching Kø “Afvisning – <reason>”, assigned to administration, and due 7 days after the email arrived. The task text starts with a “DDMMYY ROBOT” tag — so the team can see immediately that it was created automatically — followed by the subject and the email content.
  5. Marks the email Grøn kategori. The deal stage is not changed.
ReasonWhat the company is sayingTask goes to queue
IndbetalingPayments are still being made into the schemeAfvisning – Indbetaling
MæglerAnother broker or provider administers the scheme — an opsigelse is needed firstAfvisning – Mægler
ForsikringThe account is tied to an insuranceAfvisning – Forsikring
På helbredA health-related obstacleAfvisning – På helbred
Obl. Ordning/CVRAn obligatory company scheme that cannot be moved to a private oneAfvisning – Obl. Ordning/CVR
Depot findes ikkeThere is no value or account to transferAfvisning – Depot findes ikke
Depot ej tomtThe account is not emptyAfvisning – Depot ej tomt
In HubSpot Email on deal + contact To-Do task in the “Afvisning – …” queue Deal stage unchanged
Exception If the rejection reason is not one of these 7 — or the company is really asking the team a question — the email is filed on the deal and then marked Kræver manuel gennemgang instead, with no task created (Flow 7).
Flow 2

Fortrydelse — the customer has regretted the transfer

Grøn kategori
NP
Providers, or the customer directly · typical senders
“Anmodning om overførsel afvist …” where the text says “kunden har fortrudt overførsel” · “Fortrydelse”
  1. Recognises from the text that the transfer stopped because the customer themselves withdrew — not because the company refused it.
  2. Finds the customer's deal (for emails written by the customer, also via the sender's address) and attaches the email to the deal and contact.
  3. Moves the deal to the stage Fortrydelse modtaget and sets Fortrydelsestype = “Via afvisning” and Dato for modt. fortrydelse = the date the email arrived.
  4. If the deal has an Underskriftsdato, it also sets “Fortrydelsesfrist overholdt?” — yes if the withdrawal came within 14 days of the signature date, otherwise no.
  5. Marks the email Grøn kategori.
In HubSpot Email on deal + contact Stage → Fortrydelse modtaget Fortrydelsestype · dato · 14-day answer
Already registered If the deal is already in Fortrydelse modtaget, the email is filed and marked green, and nothing else is changed — so a fortrydelse is never registered twice.
Flow 3

Overførselsanmodning — an incoming transfer request

Grøn kategori
NP
Nordea Pension · typical sender
“Overførselsanmodning vedr. 9970006465” — usually with a depot and skattekode breakdown
  1. Finds the customer's deal and attaches the email to the deal and contact.
  2. If the deal is in the stage AUM modtaget, it moves the deal to Opsigelse modtaget and sets Opsigelsestype = “Overførselsanmodning”, Opsagt til = the company the transfer comes from (e.g. Velliv), and the date the email arrived.
  3. If that company is not one of the options in the Opsagt til list, it is recorded as “Match Not Found” rather than guessed — so the team can correct it.
  4. Marks the email Grøn kategori.
In HubSpot Email on deal + contact AUM modtaget → Opsigelse modtaget Opsigelsestype · Opsagt til · dato
Other stages If the deal is in any other stage, the email is still filed on the deal, but the stage and fields are left untouched.
Flow 4

Kopi af aftale / fripolice — an agreement copy or paid-up notice

Gul kategori
VE
Velliv, Nordea Pension, … · typical senders
“Kopi af aftale” · “Bekræftelse på fripolice” — a policy made paid-up because contributions stopped
  1. Recognises this as a status document — not a rejection, and nothing that needs a reply.
  2. Finds the customer's deal and attaches the email to the deal and contact.
  3. Saves any PDF (the agreement or letter) in the shared policy-document folder and files it on the deal.
  4. Marks the email Gul kategori — filed, for the team's awareness. No stage change.
In HubSpot Email on deal + contact PDF filed on the deal Deal stage unchanged
If the customer can't be found The email is marked Kræver manuel gennemgang and an internal alert is raised, so the document is never filed on the wrong customer.
Flow 5

Oprettelse — a new pension scheme has been created

Grøn kategori
NP
Providers · typical senders
“Oprettelse af pensionsordning”
  1. These messages need no change to the deal.
  2. If the customer can be identified, the email is attached to their deal and contact for the record.
  3. Marks the email Grøn kategori either way — nothing else in HubSpot is touched.
In HubSpot Email on deal + contact (when the customer is identified) No other changes
Flow 6

Automatic replies and pure information

Grøn kategori
NP
Automatic senders · typical senders
“Tak for din e-mail – den er modtaget …” · autosvar and receipt confirmations
  1. Recognises the email as an automatic acknowledgement, or information that asks nothing of the team.
  2. Marks it Grøn kategori. Nothing is created or changed in HubSpot.
Important This is used very cautiously: any email that asks the team to do, answer or confirm something is never treated as pure information — it goes to manual review instead.
Flow 7

Manual review — a person is needed

Kræver manuel gennemgang
?
Any sender · whenever the assistant should not act on its own
Questions to the team · rejection reasons outside the 7 · unclear or mixed cases · customers that cannot be identified
  1. The assistant recognises that this email needs a human decision or a reply — for example the company asks a question, requests documents, gives several conflicting obstacles at once, or the assistant is simply not confident enough about what the email is.
  2. It changes nothing in HubSpot and marks the email Kræver manuel gennemgang.
  3. The team reads and handles the email exactly as before the assistant existed.
Principle The assistant never writes or replies to emails. Anything that needs an answer always comes to the team.
Flow 8 · existing robot

§41 Modtaget and “Aftale for …” — handled by the document robot

Existing flow, unchanged
§
Providers · with policy documents attached
“§41 Modtaget” · “Aftale for …” / “Agreement for …”
  1. These emails are deliberately left to the existing document robot, which already files the policy documents, counts the received transfers and moves the AUM stages.
  2. The AI assistant recognises them and steps aside — so every email is handled by exactly one robot, never by both.
In HubSpot Policy documents on the deal Transfer counts and AUM stages Exactly as today

What the assistant never does

The limits matter as much as the flows.

  • Never replies to or sends emails. It only reads, files and organises — all communication stays with the team.
  • Never deletes or moves emails. The inbox stays as it is; the only visible change is the category.
  • Never removes the team's own categories. It adds its category alongside anything already set by hand.
  • Never guesses the customer. Anything short of exactly one certain match goes to manual review, and nothing is changed.
  • Never acts twice on the same email. A re-delivered email, an existing open task, or a fortrydelse already registered is recognised and skipped.
  • Never decides in unclear cases. Questions, unusual reasons and mixed cases always go to a person.
PensionsRådgiverne · Selskaber AI Email Assistant — Data Dictionary Cloudify · July 2026 · v1